Sterling Heights Dodge celebrates 50 years in business

Longtime Chrysler dealer Tony Viviano honored

11903706_10152955108056651_8625213783573608982_nStories about being employed by the automotive industry are a dime a dozen around Macomb County. In fact, over 74,000 individuals living here have an automotive-related job. That’s not even counting the numerous families affected by those careers. But, sometimes, there’s a unique story to tell as is the case with Chrysler automotive dealer Tony Viviano. This past Thursday, Viviano celebrated the fact that his dealership, Sterling Heights Dodge, has now been open for 50 years, which certainly deserves recognition.

Viviano started working for Chrysler when he was in college and attended night classes at the Chrysler Institute. Once he decided to pursue opportunities with Chrysler, he borrowed money from his father and brothers and eventually opened Utica Dodge on May 15, 1965.  After a few years of successful business, Chrysler approached him to be partners in the new dealership being built just a few miles from his current store.  On May 15, 1970, he and Chrysler opened up what is now Sterling Heights Dodge Chrysler Jeep Ram. He also acquired a dealership in northern Michigan that sold the Chevrolet, Pontiac and Oldsmobile brands and owned a Dollar Rental Cars location at Metro Airport.

He has been involved in three different franchises over the years including Utica Dodge 1965-1970, Meadowbrook Dodge which was open from 1979 to 2009 and Sterling Heights Dodge Chrysler Jeep Ram from 1970 to present.

But Viviano didn’t only focus on his dealership. He is also an avid volunteer. He is past president of both the Detroit Auto Dealers Association (DADA) and the Detroit Dodge Dealers from 1988 to 1989. While he was president of the DADA, the organization started the North American International Auto Show. He is past president of the Michigan Auto Dealers Association Board of Directors. He is the chairman of the Henry Ford Macomb Hospital Healthcare Foundation Board of Directors and a member of the Henry Ford System Foundation. He has served there in many capacities over the years including finance committee, the ethics committee and the organizational effectiveness committee. He also is a founding member of the Ambassador Club and has been a member of the Century Club for a number of years.

Viviano is also highly involved with the southeast Michigan Chapter of the March of Dimes and the Macomb County Sheriff Marine Division, where he is currently the commander of all the sheriff reserve units. He has received numerous other accolades throughout the years including being one of the 10 Medallion Award winners in nine categories honored by Henry Ford Macomb Hospital’s Medallion Ball. Viviano has been such a tremendous volunteer with the Henry Ford Macomb Health System Philanthropy Department that they named an award after him: The Tony Viviano Distinguished Achievement Award, which is presented annually at the Medallion Ball.

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One Response to Sterling Heights Dodge celebrates 50 years in business

  1. Pingback: Macomb County brakes for positive effects from auto show | Macomb Business

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