It’s that time of year again. When the mercury on the thermometer is at its lowest, the buzz inside Cobo for the North American International Auto Show is at its highest.
This year, visitors to the auto show will be treated to more than 750 vehicles on display. From long-trusted models to concepts, sports carts to minivans, there is something for everyone to see spanning all tastes and budgets.
Local talent is on big display. Cars designed at the GM Tech Center in Warren are turning heads. Ford’s engines from the Romeo Engine plant are powering its show stopping lineup of vehicles, including the drool-worthy GT. Chrysler’s lineup of vehicles assembled locally in Macomb demonstrate why the company has enjoyed 69 straight months of sales growth.
The local connection to the show is tremendous. More than 44,000 local workers earn a living through the industry in Macomb County. Home to major facilities of GM, Ford and Chrysler, the county has seen more than $5.3 billion in auto investment since 2010. With many of these upgrades going into high tech research and development facilities and the amount of technology in cars increasing, not only are we designing new cars, we are revolutionizing the way we experience mobility.
For those thinking about buying a new car, the NAIAS is your chance to see and touch all models from every major automaker all in one convenient location. In fact, the show each year has a positive effect on local dealership sales. It’s not just getting people into cars. During media and industry preview days, journalists from more than 50 countries come to Detroit. They stayed at our hotels, ate at our restaurants and enjoyed our bars and local entertainment. The annual economic impact (if you’re curious about such a thing) is estimated to be about $400 million. It’s Detroit’s time to shine.
Speaking of shining, be sure to check out the venue itself. Cobo has never looked better. Construction workers have put the finishing touches on a four-year $279 million renovation. A new 4,800-square-feet digital display spanning the exterior of the building and 30,000-square-foot glass-enclosed atrium along the riverfront are the two crown jewels of the enhancements.
Want to know some of my favorites from the show? The Chrysler 300 is a great looking car, featuring an eye-catching front end and stylish interior. The Ford GT (Romeo Engine!), Corvette Stingray & Cadillac CT6 (both designed at the GM Tech Center!) and the BMW M2 Coupe (wow!).
Ready to go? Here is the info you’ll need:
Saturday, Jan. 16 – Saturday, Jan. 23
9 a.m. – 10 p.m. (no admittance after 9 p.m.)
– Adults: $13 per person
– Seniors: $7 (65 and older)
– Children: $7 (7-12 years old; 6 and under free with a parent or guardian)
About the author: Nick Posavetz is a Senior Planner for Macomb County, often providing content for the Macomb Business & Make Macomb Your Home websites and associated social media accounts. If you have something you’d like to feature, reach out to him at firstname.lastname@example.org.