Auto show’s Charity Preview brings big giving to annual event

For over a century, in one form or another, Detroit has hosted an auto show. In 1987, the show took on a more worldly view instead of focusing only on regional collaboration, and the event became what it is known as today: the North American International Auto Show.

Obviously, the point of the show is to focus on automotive business. For over two weeks, the public is invited to marvel at the old and the new ideas that have come about from an industry that has brought in $7.37 billion in investment to Macomb County alone. Experts provide their opinions as to which automobiles are the prettiest, fastest, and safest – the award list goes on.

What many might not know though is the North American International Auto Show also raises millions of dollars for charity every year. In fact, it is the largest single-night fundraiser in the United States!


Just from the event last year, $5.2 million was donated to several children’s charities such as The Boys & Girls Clubs of Southeastern Michigan, Boys Hope Girls Hope of Detroit, The Children’s Center, Children’s Hospital of Michigan Foundation, Judson Center, Detroit PAL, March of Dimes, and the DADA Charitable Foundation Fund – a fund of the Community Foundation for Southeast Michigan.

Presenting sponsor of the Charity Preview for the second year in a row is Axalta Coating Systems, one of the country’s leading suppliers of liquid and powder coatings, based in Mount Clemens. In 2014 and 2015, Axalta received General Motors’ Supplier of the Year award for going above and beyond GM’s requirements, providing customers with the most innovative technologies and the industry’s best quality. The company enjoys the auto show and wants to make sure they play a role in giving back.

“Axalta’s first-year sponsorship of the 2016 Charity Preview was a great way to support our community,” said Steven Markevich, Axalta’s executive vice president and president of Transportation Coatings and Greater China. “This time, we expect to make our presence even brighter as we partner with the NAIAS to benefit the children in our community.”

chp1This year’s North American International Auto Show Charity Preview will be held from 6 p.m. to 9 p.m. tonight. To purchase tickets, visit

Sarah Cormier works for the Macomb County Executive Office as a communications specialist.

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